1930 Buick: Striking design inside and out - part 1
In 1930, Buick offered new items in "threes." There were three new series, three new wheelbases, and even three new price ranges. But that's not all. Each Buick had a striking design that enabled buyers to get the comfort and style they wanted in a top-quality vehicle. There were already more than 1.5 million proud Buick owners by 1930, so Buick was determined to keep them happy and give them plenty of reasons to come back again and again. The models for this year were lower and longer, and they used the Buick valve-in-head engine. The cars were excellent performers in winter weather with their automatic radiator shutter, which was controlled by thermostat. They had lower and wider frames as well as newly-constructed body brackets, which gave the cars longer life as well as fewer body squeaks. There were many other great features this year that made driving at night easier and safer, improved riding and drivability, and made starting and stopping a cinch to do.
1930 Buick models - offering value in every model
There were fourteen Buick car models offered for 1930, each with amazing value for the buyers. There were sedans, coupes, roadsters, and phaetons that each carried their own weight in features and performance bonuses. Let's take a look at each model and what they had to offer.
Model 40: five-passenger two-door Sedan
Model 40 was built on a 118-inch wheelbase, had an attractive Body by Fisher, and was designed with long, low-swooping lines. It had a lower roof and long side windows, which did not take away from head room one bit. The doors were really wide to give a great view, but also easily accessible for passengers. The front seats were new and conveniently arranged for easy entrance and exit as well as comfort. The driver's seat could be quickly adjusted for personal preference using a handle at the base of the seat. The windshield was of a sloping type and was made of non-glare glass. The cars had beautiful exterior and interior color combinations with the upholstery being made of the finest grade of mohair. The upholstery was waterproof and helped reduce dust. There were also special treatments for the moldings. The seats were low and cushioned for comfort with padded arm rests for the rear seat.
Model 44: four-passenger Sport Roadster
The new Roadster promised sparkle, speed, and sport. It was low to the ground, but yet sporty and long. It had a swift, sweeping body finished with gorgeous colors. The molding extended entirely around the top and bottom of the car's body, which emphasized the car's new "low" look. The leather seat offered comfort and style. The headlights, taillights, and side lights were all chromium-plated along with the windshield supports. The Roadster featured a large, comfortable rumble seat in the wide rear deck. The rumble seat had arm rests and was easy to operate. The car's folding top had natural wood bows, a snug boot, and fully-plated top hardware that was made of double-texture, waterproof materials. The top came in lovely colors that harmonized with the car's body colors. In the left-hand door was a convenient tool pocket with a lock. There was also an extra storage compartment behind the driver's seat. The top had a rear curtain, which could be removed to converse with rumble seat passengers. Equipped with sport equipment, the Roadster could come with six wire wheels, special wheel carriers, front fenders that had fender wells, a folding windshield for ventilation, top and side cowl ventilation, and optional wheel equipment.
Model 45: five-passenger Phaeton
Built on a 118-inch wheelbase, the five-passenger Phaeton was beautifully proportioned, blending the looks of a sports car and touring car into one. It had low sweeping lines, new lower belt molding, and contrasting colors. It was roomy with wide doors for an easy entrance and exit. The rear and front compartments were very spacious and had special carpet and rubber mats. The windshield could be folded and ventilated, and was plated with full chromium. The car had a low, flat folding top with a tight-fitting boot. The bows were finished with natural wood. Cowl ventilators, extra leg and head room, and deep-cushioned seat springs offered added comfort. There were also storm-proof side curtains, which opened with the doors. The top was made of special double texture fabric, which was waterproof. Its colors harmonized with the car's Duco body colors. Buyers could order special wheel equipment at extra cost, which included six wire wheels, front fenders with fender wells, and unique wheel carriers. Disc or wood wheels were also available.
Model 46-S: four-passenger Special Coupe
Model 46-S combined the Roadster's dash and verve with style and luxury to create a fashionable closed car. It was built on a 118-inch wheelbase and had a leather grain top with landau side hinges, which were plated with chromium. It had a spacious rear deck with a large rumble seat, which was finished in genuine leather and designed to hold two passengers comfortably. It had a Fisher non-glare VV windshield, a military sun visor, an additional door on the right side, and specially-patterned hardware.
Model 46: two-passenger Business Coupe
For the traveling business man of the 1930s, every moment counted. The two-passenger Business Coupe was developed to give the business man a great compact car that was dependable and distinguished. The seat was low and wide and offered plenty of leg room.